AgriDigital & Geora Launch Integration

By Emma Williams
17 Jun

AgriDigital has launched an integration between their farmer product AgriDigital Onfarm and Geora, ultimately empowering farmers to track and trace their grain deliveries using blockchain.

The integration enables farmers the ability to generate a digital record of their grain inventory on the blockchain when they make a grain delivery using AgriDigital Onfarm.

AgriDigital CEO and Co Founder Emma Weston said this partnership is inextricably linked with the company mission to empower all customers, especially farmers with full control of their grain inventory.

“AgriDigital Onfarm has provided farmers the ability to easily digitize and manage all aspects of their grain from field to payment. This visibility allows farmers to grow the value of their grain,” she said.

“By connecting farmers to blockchain through our Geora integration we are now enabling them to push key data about the grain to buyers who not only need this information but who also need to be able to rely on the integrity of this data.

“A grain buyer can then in turn pass this information further down the supply chain, all the way to the eventual consumer.”

AgriDigital doesn't just see blockchain as limited to supply chain traceability.

“We are particularly excited about the potential for blockchain to streamline supply chain finance and introduce new forms of capital to the industry,” Ms Weston commented.

Focused on simplifying supply chains through blockchain, Geora CEO and Co Founder Bridie Ohlsson shares a view that integrations such as with AgriDigital Onfarm will accelerate the pace at which farmers can access value beyond the farm gate.

“Together we can extend the reach of our products and the value they create across the whole supply chain.

“This integration will add value beyond managing grain inventories but also allowing AgriDigital Onfarm farmers access to complementary solutions like traceability, finance and to be connected with the supply chain beyond simply selling their grain as a price taker,” Ms Ohlsson said.

Emma Williams
Marketing Manager

This feature was written by our Marketing Manager, Emma Williams. Emma is based in Sydney, but enjoys heading back to the family farm in Tamworth, NSW whenever possible.

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