Having all worked together at Australian grain broking and marketing pioneer Agfarm,
Emma Weston, Ben Reid and Bob McKay were looking to solve a bigger problem.
Experiencing first hand the inefficiencies in the agricultural supply chain, they set out to build a better way; powered by technology. With 90% of the global grain trade controlled by four companies, they knew the problem they were solving was going to require unwavering conviction from a dedicated team who were committed to leveling the field.
Now seven years in, that team is global and consists of farmers, dynamic coders, finance innovators and creatives, building the digital and capital infrastructure agriculture businesses depend on.
Emma’s executive agribusiness and prior founder experience enables her leadership of company strategy, investor relations and stakeholder engagement. Emma believes that a talented team drawing on diverse backgrounds but united by a passion for the problem, and a genuine admiration for our customers is at the core of building great products and enduring value.
Bob McKay is a well-known Australian grains industry and agribusiness innovator. He has designed and developed multiple commodity contracting and management systems and is inspired by how technology creates equitable access and opportunities for small to medium enterprise; particularly in the area of finance and data-driven analytics.
Ben is a sixth generation farmer whose family’s mixed farming property uses regenerative agricultural principles to create a more profitable and carbon-friendly operation. A global grains industry expert with over 20 years of grain broking, logistics, storage and trading experience, Ben’s strong industry networks support company growth strategy.
Emma, Bob and Ben set out on a mission to digitize and connect the grain supply chain.
Blockchain takes flight
The first blockchain proof of concept comes to life with Fletcher International (grain sale and real time payment) and the team are rewarded with winning of Westpac Blockhack 2016.
Rubber hits the road with the launch of AgriDigital Platform and finalization of Series A!
Early success recognised
AgriDigital took home AgFunder Most Innovative Startup, Finnies Awards for Excellence in Blockchain and Distributed Ledger, and GTR Ventures Tradetech Showcase Competition.
Fast, flexible asset-backed finance is launched
$1B worth of grain is transacted through AgriDigital
AgriDigital Onfarm launches globally!
Our grain management solution for growers, allowing them to digitally track grain from paddock to payment launches.
50M metric tonnes of grain is transacted through AgriDigital software
We hit 10,000 active users!
Momentum is boosted with the completion of Series A+ capital raise
Our brand refresh is launched, with four new core values!
Further elevating our mission to digitise and connect the grain industry to strengthen relationships and help businesses grow with confidence.