Bob McKay

Co-Founder & Executive Director

Bob McKay is a well-known grain industry and agribusiness leader and innovator. He has designed and developed multiple commodity contracting and management systems and has a passion for technology and leading industry best practice in this space.

Bob grew up on his family farm in Warren, NSW where he managed the family partnership’s wool and livestock enterprises before, in 1992,  founding Agfarm, a grain agency for the Australian Wheat Board and a cotton agency for Colly Cotton. 

 The success of Agfarm saw him recruited in 2000 to the privatized AWB as General Manager of AWB (Australia) Ltd – AWB’s domestic trading and non-wheat grains export division and later appointed to the role of General Manager, Grower Services overseeing 40+ offices across Australia’s grainbelt, tasked with the national management of all AWB’s grain acquisition and grower servicing activities. 

 In 2004, Bob returned to Agfarm seeing an opportunity to expand the business to create Australia’s first national grain broker. Agfarm’s activities spanned WA to Southern Queensland and included the development of innovative pooling products such as Agfarm Advantage and later the seasonal finance offering Agfarm Accelerate.  In 2008, Bob also founded and established what is now known as Clear Grain – Australia’s first online grain exchange and clearing house – later sold to the New Zealand Stock Exchange. 

 In late 2015, after having divested Agfarm completely in 2013 to ASX listed agribusiness Ruralco Limited and CHS Inc (the largest grain grower cooperative in the US), Bob co-founded Full Profile to be Australia’s leading provider of SaaS commodity management software systems for agribusiness.

Bob’s current role as Executive Chairman of Full Profile draws on his proven leadership and visionary skills as well as his in-depth technical agribusiness knowledge and strong networks across the agriculture, finance and technology industries.

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